High-impact color with a vinyl-shine finish
Maybelline Super Stay Vinyl Ink in shade 35 Cheeky is a longwear liquid lip color built around Color Lock technology for pigmented coverage, instant shine and up to 16 hours of budge-resistant wear.
35 Cheeky, clearly identified
This listing is specifically for shade 35 Cheeky. Maybelline’s current official shade selector includes Cheeky as a dedicated variant in the Super Stay Vinyl Ink range. Because screen color and lighting can shift appearance, the shade name and number are the reliable variant identity.
Color that locks down while keeping the shine
Maybelline positions Vinyl Ink as a smooth, lightweight lip color with full coverage, instant shine and resistance to smudging and everyday budging.
Up to 16-Hour Wear
Longwear Color Lock formula is designed to keep color in place for up to 16 hours.
Instant Vinyl Shine
Delivers a glossy vinyl-style finish directly from the liquid lip color—no separate gloss is required for shine.
Budge-Resistant Color
The formula is positioned as smudge- and budge-resistant once correctly shaken, applied and allowed to dry.
Pigmented Coverage
Designed for high-impact liquid color with full coverage and a smooth, lightweight feel.
Shake, swipe, let it set
Vinyl Ink is a two-phase-style performance formula that needs agitation before use. Maybelline specifically instructs users to shake the tube for at least five seconds to fully mix the pigment and Color Lock components.
Shake First
Agitate the tube for at least five seconds before application—this is part of the official usage method, not an optional tip.
Vinyl Finish
The formula pairs pigmented color with an instant shine effect instead of drying to a conventional flat-matte finish.
Color Lock
Maybelline’s longwear technology is designed to resist smudging and transfer while maintaining the glossy look.
The official four-step method
Shake
Shake the tube for at least five seconds to activate and mix the Color Lock formula.
Start at Center
Begin in the middle of the lips and glide the applicator toward the edges.
Fill In
Use short strokes to complete the color and build the desired coverage.
Let It Dry
Allow the lip color to fully dry before judging the final longwear finish.
Cheeky, with the correct current size
The current Maybelline product page specifies Super Stay Vinyl Ink at 4.2ml / 0.14 fl oz. Older marketplace copy can show inconsistent volume data, so this page follows the current manufacturer specification.
- Brand
- Maybelline New York
- Range
- Super Stay Vinyl Ink
- Shade
- 35 Cheeky
- Format
- Liquid lip color / liquid lipstick
- Coverage
- Full, pigmented coverage
- Finish
- Instant vinyl shine
- Wear
- Up to 16 hours
- Size
- 4.2 ml / 0.14 fl oz
- Formula Standard
- Vegan formula
Current manufacturer ingredient reference
Maybelline’s current US page lists a silicone- and film-former-led formula including Isododecane, Dimethicone, Trimethylsiloxysilicate, Polymethylsilsesquioxane/Trimethylsiloxysilicate, Polypropylsilsesquioxane, Tocopheryl Acetate, Aloe Barbadensis Leaf Extract, Tocopherol and colorants that may vary by shade.
Ingredient lists can change by market or production period. Always check the packaging you receive for the most current local ingredient list.How long does Vinyl Ink last?
Maybelline states up to 16 hours of wear.
Do I really need to shake it?
Yes. Maybelline says to shake for at least five seconds before application to mix the pigment and Color Lock formula.
Is Vinyl Ink matte?
No. The defining finish is instant vinyl shine.
How long should I let it dry?
Maybelline says the formula can take around 5–10 minutes to fully dry down.
How do I remove it?
Maybelline recommends micellar water or another oil-based makeup remover.
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