{"product_id":"sheglam-marshmallow-puff-lip-blur-pen-1-75g","title":"SHEGLAM Marshmallow Puff Lip Blur Pen 1.75g","description":"\u003cstyle\u003e\n.nlv2{--green:#40551f;--cream:#f4efe4;width:100%;max-width:1180px;margin:0 auto;color:var(--green);font-family:var(--font-body-family,Arial,sans-serif);font-size:16px;line-height:1.72;-webkit-font-smoothing:antialiased;container:neoliva\/inline-size}\n.nlv2,.nlv2 *{box-sizing:border-box}.nlv2 *{color:inherit}.nlv2 h2,.nlv2 h3,.nlv2 h4,.nlv2 p,.nlv2 ul,.nlv2 dl,.nlv2 dd{margin-top:0}.nlv2 h2,.nlv2 h3,.nlv2 h4{color:var(--green);text-wrap:balance}.nlv2 p{text-wrap:pretty}.nlv2-wrap{display:grid;gap:clamp(16px,3vw,32px)}.nlv2-panel{border:1px solid rgba(64,85,31,.18);border-radius:26px;background:var(--cream);box-shadow:0 18px 48px rgba(64,85,31,.09)}.nlv2-pad{padding:clamp(28px,4.5vw,54px)}.nlv2-kicker{display:flex;align-items:center;gap:11px;margin-bottom:15px;color:var(--green);font-size:11px;font-weight:800;line-height:1.2;letter-spacing:2px;text-transform:uppercase}.nlv2-kicker:before{content:'';width:31px;height:1px;background:var(--green)}.nlv2-green .nlv2-kicker,.nlv2-green .nlv2-kicker:before{color:var(--cream);background-color:var(--cream)}.nlv2-green .nlv2-kicker:before{display:block}.nlv2-title{margin-bottom:17px;font-family:var(--font-heading-family,Georgia,serif);font-size:clamp(30px,4vw,48px);font-weight:500;line-height:1.04;letter-spacing:-.035em}.nlv2-title.small{font-size:clamp(27px,3.2vw,39px)}.nlv2-copy{max-width:750px;margin-bottom:0;color:var(--green);font-size:clamp(15px,1.5vw,17px)}.nlv2-hero{position:relative;overflow:hidden;display:grid;grid-template-columns:minmax(0,1.35fr) minmax(280px,.65fr);min-height:535px;border:1px solid rgba(64,85,31,.2);border-radius:34px;background:var(--cream);box-shadow:0 26px 75px rgba(64,85,31,.12)}.nlv2-hero:before{content:'';position:absolute;inset:0;pointer-events:none;background:linear-gradient(90deg,rgba(64,85,31,.05) 1px,transparent 1px),linear-gradient(rgba(64,85,31,.05) 1px,transparent 1px);background-size:42px 42px;mask-image:linear-gradient(to right,#40551f,transparent 72%)}.nlv2-hero-main{position:relative;z-index:1;display:flex;flex-direction:column;justify-content:center;padding:clamp(36px,6vw,76px)}.nlv2-hero-main h2{max-width:780px;margin-bottom:22px;font-family:var(--font-heading-family,Georgia,serif);font-size:clamp(44px,6vw,76px);font-weight:500;line-height:.99;letter-spacing:-.052em}.nlv2-hero-main p{max-width:720px;margin-bottom:0;color:var(--green);font-size:clamp(16px,1.8vw,19px)}.nlv2-pills{display:flex;flex-wrap:wrap;gap:9px;margin-top:29px}.nlv2-pill{display:inline-flex;align-items:center;min-height:37px;padding:8px 14px;border:1px solid rgba(64,85,31,.26);border-radius:999px;background:var(--cream);color:var(--green);font-size:11px;font-weight:800}.nlv2-green{background:var(--green);color:var(--cream)}.nlv2-green h2,.nlv2-green h3,.nlv2-green h4,.nlv2-green p,.nlv2-green span,.nlv2-green strong{color:var(--cream)}.nlv2-hero-aside{position:relative;z-index:1;display:flex;flex-direction:column;justify-content:space-between;margin:18px;padding:clamp(28px,4vw,44px);border-radius:25px;overflow:hidden}.nlv2-hero-aside:before{content:'';position:absolute;top:-65px;right:-65px;width:185px;height:185px;border:1px solid rgba(244,239,228,.22);border-radius:50%;box-shadow:0 0 0 35px rgba(244,239,228,.07)}.nlv2-hero-aside h3{position:relative;max-width:320px;margin-bottom:13px;font-family:var(--font-heading-family,Georgia,serif);font-size:clamp(28px,3.6vw,42px);font-weight:500;line-height:1.06}.nlv2-hero-aside p{position:relative;margin-bottom:0;font-size:14px}.nlv2-time{position:relative;margin-top:42px;padding-top:24px;border-top:1px solid rgba(244,239,228,.28)}.nlv2-time strong{display:block;font-family:var(--font-heading-family,Georgia,serif);font-size:clamp(46px,6vw,69px);font-weight:500;line-height:.9;letter-spacing:-.04em}.nlv2-time span{display:block;margin-top:10px;font-size:11px;font-weight:800;letter-spacing:1.25px;text-transform:uppercase}.nlv2-intro{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(280px,.75fr);gap:18px}.nlv2-intro-card{min-height:325px;padding:clamp(29px,4.5vw,52px)}.nlv2-quote{position:relative;display:flex;min-height:325px;flex-direction:column;justify-content:flex-end;padding:clamp(29px,4.5vw,48px);border-radius:27px;overflow:hidden}.nlv2-quote:before{content:'“';position:absolute;top:4px;right:25px;color:rgba(244,239,228,.18);font-family:Georgia,serif;font-size:180px;line-height:1}.nlv2-quote p{position:relative;margin-bottom:19px;font-family:var(--font-heading-family,Georgia,serif);font-size:clamp(27px,3.2vw,39px);font-weight:500;line-height:1.12}.nlv2-quote span{position:relative;font-size:11px;font-weight:800;letter-spacing:1.6px;text-transform:uppercase}.nlv2-head{display:flex;align-items:end;justify-content:space-between;gap:30px;margin-bottom:30px}.nlv2-head .nlv2-copy{max-width:470px}.nlv2-benefits{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}.nlv2-benefit{min-height:265px;padding:28px;border:1px solid rgba(64,85,31,.17);border-radius:21px;background:var(--cream);transition:transform .25s ease,box-shadow .25s ease}.nlv2-number{display:flex;align-items:center;justify-content:center;width:47px;height:47px;margin-bottom:38px;border:1px solid rgba(64,85,31,.28);border-radius:50%;background:var(--cream);color:var(--green);font-family:Georgia,serif;font-size:13px}.nlv2-benefit h4{margin-bottom:9px;font-size:17px;font-weight:800}.nlv2-benefit p{margin-bottom:0;font-size:14px}.nlv2-formula{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);overflow:hidden;border:1px solid var(--green);border-radius:28px;background:var(--green)}.nlv2-formula-story{display:flex;min-height:500px;flex-direction:column;justify-content:space-between;padding:clamp(34px,5.5vw,65px);background:radial-gradient(circle at 0 100%,rgba(244,239,228,.16),transparent 38%)}.nlv2-formula-story h3{max-width:460px;margin-bottom:17px;font-family:var(--font-heading-family,Georgia,serif);font-size:clamp(39px,5vw,59px);font-weight:500;line-height:1.02;letter-spacing:-.04em}.nlv2-formula-story p{max-width:500px;margin-bottom:0}.nlv2-formula-note{display:inline-flex;align-self:flex-start;margin-top:45px;padding:9px 14px;border:1px solid rgba(244,239,228,.3);border-radius:999px;font-size:11px;font-weight:800;letter-spacing:.6px;text-transform:uppercase}.nlv2-formula-cards{display:grid;gap:1px;padding:1px;background:rgba(244,239,228,.3)}.nlv2-ingredient{display:grid;grid-template-columns:74px 1fr;gap:24px;align-content:center;min-height:249px;padding:clamp(29px,4.5vw,48px);background:var(--cream);color:var(--green)}.nlv2-mark{display:flex;align-items:center;justify-content:center;width:74px;height:74px;border:1px solid rgba(64,85,31,.25);border-radius:22px;background:var(--cream);font-family:var(--font-heading-family,Georgia,serif);font-size:31px;box-shadow:0 12px 28px rgba(64,85,31,.09)}.nlv2-ingredient h4{margin-bottom:8px;font-family:var(--font-heading-family,Georgia,serif);font-size:30px;font-weight:500}.nlv2-ingredient p{margin-bottom:0;font-size:14px}.nlv2-fit-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:11px;margin-top:27px}.nlv2-fit{display:flex;align-items:center;gap:13px;min-height:70px;padding:15px 17px;border:1px solid rgba(64,85,31,.18);border-radius:17px;background:var(--cream);font-size:13px;font-weight:800}.nlv2-check{display:flex;flex:0 0 auto;align-items:center;justify-content:center;width:27px;height:27px;border-radius:50%;background:var(--green);color:var(--cream)}.nlv2-routine{background:var(--cream)}.nlv2-track{position:relative;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;margin-top:29px}.nlv2-track:before{content:'';position:absolute;top:31px;left:8%;right:8%;height:1px;background:rgba(64,85,31,.3)}.nlv2-step{position:relative;z-index:1;padding:0 10px;text-align:center}.nlv2-step-number{display:flex;align-items:center;justify-content:center;width:63px;height:63px;margin:0 auto 22px;border:8px solid var(--cream);border-radius:50%;background:var(--green);color:var(--cream);font-family:Georgia,serif;font-size:13px}.nlv2-step h4{margin-bottom:6px;font-size:15px}.nlv2-step p{margin:0 auto;font-size:12px}.nlv2-details{display:grid;grid-template-columns:minmax(250px,.7fr) minmax(0,1.3fr);gap:32px;align-items:start}.nlv2-details-copy{position:sticky;top:20px}.nlv2-specs{overflow:hidden;margin:0;border:1px solid rgba(64,85,31,.2);border-radius:20px}.nlv2-spec-row{display:grid;grid-template-columns:minmax(120px,.72fr) minmax(0,1.28fr);gap:18px;padding:16px 19px;border-bottom:1px solid rgba(64,85,31,.15);background:var(--cream)}.nlv2-spec-row:last-child{border-bottom:0}.nlv2-spec-row:nth-child(odd){background:rgba(64,85,31,.06)}.nlv2-spec-row dt{font-size:12px;font-weight:900;letter-spacing:.25px}.nlv2-spec-row dd{margin-bottom:0;font-size:13px}.nlv2-info{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:18px;align-items:start}.nlv2-ingredients{padding:clamp(26px,4vw,40px);border:1px solid rgba(64,85,31,.2);border-radius:23px;background:var(--cream)}.nlv2-ingredients h3{margin-bottom:13px;font-family:var(--font-heading-family,Georgia,serif);font-size:31px;font-weight:500}.nlv2-ingredients p{margin-bottom:12px;font-size:13px}.nlv2-ingredients small{display:block;font-size:11px;line-height:1.6}.nlv2-faq{display:grid;gap:9px}.nlv2-faq details{overflow:hidden;border:1px solid rgba(64,85,31,.2);border-radius:16px;background:var(--cream)}.nlv2-faq summary{position:relative;display:flex;align-items:center;min-height:66px;padding:16px 57px 16px 19px;color:var(--green);font-size:13px;font-weight:900;cursor:pointer;list-style:none}.nlv2-faq summary::-webkit-details-marker{display:none}.nlv2-faq summary:after{content:'+';position:absolute;right:17px;display:flex;align-items:center;justify-content:center;width:31px;height:31px;border-radius:50%;background:var(--green);color:var(--cream);font-family:Georgia,serif;font-size:20px}.nlv2-faq details[open] summary:after{content:'−'}.nlv2-answer{padding:0 19px 20px;font-size:13px}.nlv2-answer p:last-child{margin-bottom:0}.nlv2-care{display:grid;grid-template-columns:52px 1fr;gap:18px;align-items:start;padding:24px;border:1px solid rgba(64,85,31,.28);border-radius:19px;background:var(--cream)}.nlv2-care-icon{display:flex;align-items:center;justify-content:center;width:52px;height:52px;border-radius:17px;background:var(--green);color:var(--cream);font-family:Georgia,serif;font-size:23px}.nlv2-care h3{margin-bottom:5px;font-size:14px}.nlv2-care p{margin-bottom:0;font-size:12px}.nlv2-promise{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));overflow:hidden;border:1px solid rgba(64,85,31,.2);border-radius:24px;background:var(--cream)}.nlv2-promise-item{padding:30px;border-right:1px solid rgba(64,85,31,.2)}.nlv2-promise-item:last-child{border-right:0}.nlv2-promise-icon{display:flex;align-items:center;justify-content:center;width:42px;height:42px;margin-bottom:20px;border-radius:14px;background:var(--green);color:var(--cream);font-family:Georgia,serif;font-size:17px}.nlv2-promise-item h4{margin-bottom:6px;font-size:14px}.nlv2-promise-item p{margin-bottom:0;font-size:12px}.nlv2-signoff{position:relative;overflow:hidden;padding:clamp(38px,5vw,58px);border-radius:27px;text-align:center}.nlv2-signoff:before,.nlv2-signoff:after{content:'';position:absolute;border:1px solid rgba(244,239,228,.2);border-radius:50%}.nlv2-signoff:before{width:220px;height:220px;top:-125px;left:-75px}.nlv2-signoff:after{width:170px;height:170px;right:-60px;bottom:-100px}.nlv2-signoff .nlv2-kicker{position:relative;justify-content:center}.nlv2-signoff h2{position:relative;margin-bottom:10px;font-family:var(--font-heading-family,Georgia,serif);font-size:clamp(31px,4vw,45px);font-weight:500}.nlv2-signoff p{position:relative;max-width:690px;margin:0 auto;font-size:13px}@media(hover:hover) and (pointer:fine){.nlv2-benefit:hover{transform:translateY(-5px);box-shadow:0 18px 48px rgba(64,85,31,.13)}.nlv2-faq summary:hover{background:rgba(64,85,31,.06)}}@keyframes nlv2Fade{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}.nlv2-hero{animation:nlv2Fade .65s cubic-bezier(.22,1,.36,1) both}@supports(animation-timeline:view()){.nlv2 [data-reveal]{animation:nlv2Fade linear both;animation-timeline:view();animation-range:entry 5% cover 23%}}@container neoliva (max-width:900px){.nlv2-hero{grid-template-columns:1fr;min-height:auto}.nlv2-hero-aside{min-height:330px}.nlv2-intro,.nlv2-formula,.nlv2-details,.nlv2-info{grid-template-columns:1fr}.nlv2-formula-story{min-height:430px}.nlv2-benefits,.nlv2-fit-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.nlv2-details-copy{position:static}.nlv2-head{align-items:start;flex-direction:column}.nlv2-promise{grid-template-columns:1fr}.nlv2-promise-item{border-right:0;border-bottom:1px solid rgba(64,85,31,.2)}.nlv2-promise-item:last-child{border-bottom:0}}@container neoliva (max-width:590px){.nlv2{font-size:15px}.nlv2-wrap{gap:14px}.nlv2-hero{border-radius:23px}.nlv2-hero-main{padding:39px 20px 29px}.nlv2-hero-main h2{font-size:clamp(40px,12vw,55px)}.nlv2-hero-aside{min-height:300px;margin:8px;border-radius:19px;padding:28px 21px}.nlv2-panel{border-radius:21px}.nlv2-pad,.nlv2-intro-card{padding:26px 19px}.nlv2-intro{gap:12px}.nlv2-quote{min-height:290px;padding:28px 21px}.nlv2-benefits,.nlv2-fit-grid{grid-template-columns:1fr}.nlv2-benefit{min-height:auto;padding:23px 20px}.nlv2-number{margin-bottom:25px}.nlv2-formula{border-radius:22px}.nlv2-formula-story{min-height:390px;padding:33px 21px}.nlv2-ingredient{grid-template-columns:1fr;min-height:auto;padding:28px 20px}.nlv2-track{grid-template-columns:1fr;gap:24px}.nlv2-track:before{top:0;bottom:0;left:31px;right:auto;width:1px;height:auto}.nlv2-step{display:grid;grid-template-columns:64px minmax(0,1fr);gap:14px;align-items:start;padding:0;text-align:left}.nlv2-step-number{grid-column:1;grid-row:1 \/ span 2;align-self:start;margin:0;border-width:7px}.nlv2-step\u003ediv:not(.nlv2-step-number),.nlv2-step\u003eh4,.nlv2-step\u003ep{grid-column:2;min-width:0}.nlv2-step\u003eh4{margin:0 0 6px}.nlv2-step p{margin:0}.nlv2-spec-row{grid-template-columns:1fr;gap:3px}.nlv2-care{grid-template-columns:1fr}.nlv2-promise-item{padding:25px 20px}}@media(prefers-reduced-motion:reduce){.nlv2 *,.nlv2 *:before,.nlv2 *:after{animation:none!important;transition:none!important}}\n\u003c\/style\u003e\n\u003carticle class=\"nlv2\" aria-labelledby=\"nlv2-main-title\"\u003e\u003cdiv class=\"nlv2-wrap\"\u003e\n\u003cheader class=\"nlv2-hero\"\u003e\u003cdiv class=\"nlv2-hero-main\"\u003e\n\u003cdiv class=\"nlv2-kicker\"\u003eNeoliva Soft-Matte Lip Edit\u003c\/div\u003e\n\u003ch2 id=\"nlv2-main-title\"\u003eCloud-blurred matte color with a softer, plush finish\u003c\/h2\u003e\n\u003cp\u003eSHEGLAM Marshmallow Puff Lip Blur Pen 1.75g is a semi-liquid lip color with medium-to-high buildable payoff, a silky diffused matte finish and a precision applicator designed to follow the natural shape of the lips.\u003c\/p\u003e\n\u003cdiv class=\"nlv2-pills\" aria-label=\"Product highlights\"\u003e\n\u003cspan class=\"nlv2-pill\"\u003eCloud-Blurred Matte\u003c\/span\u003e\u003cspan class=\"nlv2-pill\"\u003eMedium-to-High Payoff\u003c\/span\u003e\u003cspan class=\"nlv2-pill\"\u003eSemi-Liquid Texture\u003c\/span\u003e\u003cspan class=\"nlv2-pill\"\u003eUp to 12H Softness Claim\u003c\/span\u003e\u003cspan class=\"nlv2-pill\"\u003ePrecision Applicator\u003c\/span\u003e\u003cspan class=\"nlv2-pill\"\u003e12 Shades\u003c\/span\u003e\u003cspan class=\"nlv2-pill\"\u003e1.75g\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003caside class=\"nlv2-hero-aside nlv2-green\"\u003e\u003cdiv\u003e\n\u003cdiv class=\"nlv2-kicker\"\u003eSoft-Focus Comfort\u003c\/div\u003e\n\u003ch3\u003eMatte that looks diffused, not flat\u003c\/h3\u003e\n\u003cp\u003eThe formula combines a cloud-blurred finish with moisturizing seed oils and shea butter for a softer, more comfortable lip feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-time\"\u003e\n\u003cstrong\u003e12H\u003c\/strong\u003e\u003cspan\u003eNourished • Hydrated • Soft\u003c\/span\u003e\n\u003c\/div\u003e\u003c\/aside\u003e\u003c\/header\u003e\n\u003csection class=\"nlv2-intro\"\u003e\u003cdiv class=\"nlv2-intro-card nlv2-panel\" data-reveal\u003e\n\u003cdiv class=\"nlv2-kicker\"\u003eProduct Overview\u003c\/div\u003e\n\u003ch3 class=\"nlv2-title\"\u003eA lip-mud texture made for soft edges, buildable color and easy control\u003c\/h3\u003e\n\u003cp\u003eDesigned to melt smoothly across the lips, Marshmallow Puff Lip Blur Pen lets you choose the intensity: keep one thin layer softly diffused or build additional color for a stronger statement. The semi-liquid texture and shaped applicator make it equally suited to a blurred lip or a more defined outline.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003caside class=\"nlv2-quote nlv2-green\" data-reveal\u003e\u003cp\u003e“The appeal is the balance: velvety blur, flexible intensity and an applicator that keeps the shape controlled rather than heavy.”\u003c\/p\u003e\n\u003cspan\u003eNeoliva Editorial Note\u003c\/span\u003e\u003c\/aside\u003e\u003c\/section\u003e\n\u003csection class=\"nlv2-panel nlv2-pad\" data-reveal\u003e\u003cdiv class=\"nlv2-head\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"nlv2-kicker\"\u003eWhy Choose It\u003c\/div\u003e\n\u003ch3 class=\"nlv2-title small\"\u003eMade for color, comfort and control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp class=\"nlv2-copy\"\u003eA soft-focus matte that gives you room to play with intensity while keeping application precise and the finish visually light.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-benefits\" role=\"list\"\u003e\n\u003carticle class=\"nlv2-benefit\" role=\"listitem\"\u003e\u003cdiv class=\"nlv2-number\"\u003e01\u003c\/div\u003e\n\u003ch4\u003eSoft-Focus Matte\u003c\/h4\u003e\n\u003cp\u003eCreates a silky, cloud-blurred matte effect instead of a flat, heavy-looking finish.\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"nlv2-benefit\" role=\"listitem\"\u003e\u003cdiv class=\"nlv2-number\"\u003e02\u003c\/div\u003e\n\u003ch4\u003eBuildable Payoff\u003c\/h4\u003e\n\u003cp\u003eMedium-to-high color payoff lets you keep the look softly diffused or build intensity with additional thin layers.\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"nlv2-benefit\" role=\"listitem\"\u003e\u003cdiv class=\"nlv2-number\"\u003e03\u003c\/div\u003e\n\u003ch4\u003eComfort-Minded Formula\u003c\/h4\u003e\n\u003cp\u003eMoisturizing seed oils and shea butter help support a softer, nourished feel on the lips.\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"nlv2-benefit\" role=\"listitem\"\u003e\u003cdiv class=\"nlv2-number\"\u003e04\u003c\/div\u003e\n\u003ch4\u003ePrecision Applicator\u003c\/h4\u003e\n\u003cp\u003eThe triangular ergonomically curved applicator follows the natural lip shape for controlled, comfortable coverage.\u003c\/p\u003e\u003c\/article\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"nlv2-formula\" data-reveal\u003e\u003cdiv class=\"nlv2-formula-story nlv2-green\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"nlv2-kicker\"\u003eFormula Focus\u003c\/div\u003e\n\u003ch3\u003eA matte formula softened by lip-conditioning oils\u003c\/h3\u003e\n\u003cp\u003eThe semi-liquid base is paired with jojoba seed oil, shea butter and coconut oil. Together they support slip and softness while the texture delivers the diffused matte effect that defines the formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cspan class=\"nlv2-formula-note\"\u003eJojoba • Shea Butter • Coconut Oil\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-formula-cards\"\u003e\n\u003carticle class=\"nlv2-ingredient\"\u003e\u003cdiv class=\"nlv2-mark\" aria-hidden=\"true\"\u003eJ\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003eJojoba Seed Oil\u003c\/h4\u003e\n\u003cp\u003eAn emollient oil used in the formula to support a smoother, softer lip feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003carticle class=\"nlv2-ingredient\"\u003e\u003cdiv class=\"nlv2-mark\" aria-hidden=\"true\"\u003eSB\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003eShea Butter\u003c\/h4\u003e\n\u003cp\u003eA rich emollient that supports comfort and helps counter the dry feel often associated with matte textures.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003carticle class=\"nlv2-ingredient\"\u003e\u003cdiv class=\"nlv2-mark\" aria-hidden=\"true\"\u003eCO\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003eCoconut Oil\u003c\/h4\u003e\n\u003cp\u003eContributes emollient slip and softness within the formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"nlv2-panel nlv2-pad\" data-reveal\u003e\u003cdiv class=\"nlv2-kicker\"\u003eIs It for You?\u003c\/div\u003e\n\u003ch3 class=\"nlv2-title small\"\u003eA flexible choice for soft-matte lip looks\u003c\/h3\u003e\n\u003cdiv class=\"nlv2-fit-grid\" role=\"list\"\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e✓\u003c\/span\u003eSoft-focus matte lovers\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e✓\u003c\/span\u003eBuildable color intensity\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e✓\u003c\/span\u003eSemi-liquid lip textures\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e✓\u003c\/span\u003eBlurred or gradient lip looks\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e✓\u003c\/span\u003eMore control around lip edges\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e✓\u003c\/span\u003eMatte with conditioning ingredients\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"nlv2-panel nlv2-pad\" data-reveal\u003e\u003cdiv class=\"nlv2-head\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"nlv2-kicker\"\u003eShade Wardrobe\u003c\/div\u003e\n\u003ch3 class=\"nlv2-title small\"\u003eTwelve shades, one soft-blur finish\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp class=\"nlv2-copy\"\u003eChoose your exact shade from the variant selector. Shade appearance can shift with natural lip tone, lighting and screen settings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit-grid\" role=\"list\"\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e02\u003c\/span\u003e002 Gotcha\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e04\u003c\/span\u003e004 Dream Date\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e31\u003c\/span\u003e031 Milk Fluff\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e32\u003c\/span\u003e032 Soft Bounce\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e11\u003c\/span\u003e111 High Key\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e36\u003c\/span\u003e136 Blush Whip\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e12\u003c\/span\u003e212 Rose Creme\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e30\u003c\/span\u003e330 Red Teddy\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e31\u003c\/span\u003e331 Berry Mousse\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e22\u003c\/span\u003e522 Sunset Melt\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e23\u003c\/span\u003e523 Brûlée\u003c\/div\u003e\n\u003cdiv class=\"nlv2-fit\" role=\"listitem\"\u003e\n\u003cspan class=\"nlv2-check\"\u003e24\u003c\/span\u003e524 S'more Night\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"nlv2-panel nlv2-pad nlv2-routine\" data-reveal\u003e\u003cdiv class=\"nlv2-kicker\"\u003eHow to Use\u003c\/div\u003e\n\u003ch3 class=\"nlv2-title small\"\u003eDefine, fill, blur or build\u003c\/h3\u003e\n\u003cdiv class=\"nlv2-track\"\u003e\n\u003carticle class=\"nlv2-step\"\u003e\u003cdiv class=\"nlv2-step-number\"\u003e01\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003eDefine\u003c\/h4\u003e\n\u003cp\u003eUse the pointed edge of the triangular applicator to trace the cupid’s bow and lip corners.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"nlv2-step\"\u003e\u003cdiv class=\"nlv2-step-number\"\u003e02\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003eFill\u003c\/h4\u003e\n\u003cp\u003eSweep the wider side across the lips for an even veil of color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"nlv2-step\"\u003e\u003cdiv class=\"nlv2-step-number\"\u003e03\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003eBlur\u003c\/h4\u003e\n\u003cp\u003eFor a softer look, tap or diffuse the edges before the formula fully settles.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"nlv2-step\"\u003e\u003cdiv class=\"nlv2-step-number\"\u003e04\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003eBuild\u003c\/h4\u003e\n\u003cp\u003eAdd another thin layer where you want deeper color payoff.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"nlv2-panel nlv2-pad\" data-reveal\u003e\u003cdiv class=\"nlv2-details\"\u003e\n\u003cdiv class=\"nlv2-details-copy\"\u003e\n\u003cdiv class=\"nlv2-kicker\"\u003eProduct Details\u003c\/div\u003e\n\u003ch3 class=\"nlv2-title small\"\u003eThe key facts at a glance\u003c\/h3\u003e\n\u003cp class=\"nlv2-copy\"\u003eA 1.75g semi-liquid lip color built around cloud-blurred matte payoff, flexible intensity and precise application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdl class=\"nlv2-specs\"\u003e\n\u003cdiv class=\"nlv2-spec-row\"\u003e\n\u003cdt\u003eBrand\u003c\/dt\u003e\n\u003cdd\u003eSHEGLAM\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-spec-row\"\u003e\n\u003cdt\u003eProduct\u003c\/dt\u003e\n\u003cdd\u003eMarshmallow Puff Lip Blur Pen\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-spec-row\"\u003e\n\u003cdt\u003eProduct Type\u003c\/dt\u003e\n\u003cdd\u003eLip color \/ lipstick\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-spec-row\"\u003e\n\u003cdt\u003eTexture\u003c\/dt\u003e\n\u003cdd\u003eSemi-liquid lip mud\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-spec-row\"\u003e\n\u003cdt\u003eFinish\u003c\/dt\u003e\n\u003cdd\u003eSilky cloud-blurred matte\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-spec-row\"\u003e\n\u003cdt\u003eColor Payoff\u003c\/dt\u003e\n\u003cdd\u003eMedium-to-high, buildable\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-spec-row\"\u003e\n\u003cdt\u003eApplicator\u003c\/dt\u003e\n\u003cdd\u003eTriangular ergonomically curved applicator\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-spec-row\"\u003e\n\u003cdt\u003eConditioning Ingredients\u003c\/dt\u003e\n\u003cdd\u003eJojoba seed oil, shea butter and coconut oil\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-spec-row\"\u003e\n\u003cdt\u003eBrand Comfort Claim\u003c\/dt\u003e\n\u003cdd\u003eHelps keep lips nourished, hydrated and soft for up to 12 hours\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-spec-row\"\u003e\n\u003cdt\u003eShade Count\u003c\/dt\u003e\n\u003cdd\u003e12\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-spec-row\"\u003e\n\u003cdt\u003eNet Weight\u003c\/dt\u003e\n\u003cdd\u003e1.75g\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003c\/dl\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"nlv2-info\" data-reveal\u003e\u003cdiv class=\"nlv2-ingredients\"\u003e\n\u003cdiv class=\"nlv2-kicker\"\u003eFormula Note\u003c\/div\u003e\n\u003ch3\u003eIngredients can vary by shade\u003c\/h3\u003e\n\u003cp\u003eSHEGLAM’s official shade pages show a shared base with variation in pigments and some supporting ingredients. For the most accurate ingredient information, check the ingredient list on the exact shade packaging you receive.\u003c\/p\u003e\n\u003csmall\u003eThe official shade pages reviewed include fragrance\/parfum and vanillin. Pigments and colorants differ by shade, so Neoliva does not publish one universal full INCI for all 12 variants.\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-faq\"\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat kind of matte finish does it give?\u003c\/summary\u003e\u003cdiv class=\"nlv2-answer\"\u003e\u003cp\u003eA silky, cloud-blurred matte designed to look plush and diffused rather than flat or powdery.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eHow much color payoff does it have?\u003c\/summary\u003e\u003cdiv class=\"nlv2-answer\"\u003e\u003cp\u003eSHEGLAM describes the formula as medium-to-high payoff, so a lighter application can stay soft while additional thin layers deepen the color.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs it meant to feel dry?\u003c\/summary\u003e\u003cdiv class=\"nlv2-answer\"\u003e\u003cp\u003eThe formula includes moisturizing seed oils and shea butter, and SHEGLAM says it helps keep lips nourished, hydrated and soft for up to 12 hours. Individual comfort can vary.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eCan I create a blurred lip look with it?\u003c\/summary\u003e\u003cdiv class=\"nlv2-answer\"\u003e\u003cp\u003eYes. Keep more color toward the centre of the lips and softly diffuse the edges before the formula settles for a gradient, soft-focus effect.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhy is the applicator triangular?\u003c\/summary\u003e\u003cdiv class=\"nlv2-answer\"\u003e\u003cp\u003eIts ergonomically curved triangular shape is designed to follow the natural lip line and improve control around edges and corners.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eAre the ingredients identical in every shade?\u003c\/summary\u003e\u003cdiv class=\"nlv2-answer\"\u003e\u003cp\u003eNot necessarily. Official shade pages show pigment and colorant variations, so the package of your exact shade is the final ingredient reference.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003caside class=\"nlv2-care\" data-reveal\u003e\u003cdiv class=\"nlv2-care-icon\" aria-hidden=\"true\"\u003ei\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eShade \u0026amp; formula note\u003c\/h3\u003e\n\u003cp\u003eClose the cap securely after use and store away from excessive heat or direct sunlight. Shade appearance can vary by lip tone and screen settings, and ingredients can vary by shade—always refer to the packaging of your exact variant.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/aside\u003e\n\u003csection class=\"nlv2-promise\" aria-label=\"Neoliva shopping promises\" data-reveal\u003e\u003cdiv class=\"nlv2-promise-item\"\u003e\n\u003cdiv class=\"nlv2-promise-icon\"\u003e01\u003c\/div\u003e\n\u003ch4\u003eAuthenticity First\u003c\/h4\u003e\n\u003cp\u003eProducts are sourced with care from trusted suppliers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-promise-item\"\u003e\n\u003cdiv class=\"nlv2-promise-icon\"\u003e02\u003c\/div\u003e\n\u003ch4\u003eCurated Information\u003c\/h4\u003e\n\u003cp\u003eClear, practical details to support a more confident choice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nlv2-promise-item\"\u003e\n\u003cdiv class=\"nlv2-promise-icon\"\u003e03\u003c\/div\u003e\n\u003ch4\u003eCarefully Packed\u003c\/h4\u003e\n\u003cp\u003ePrepared with attention before leaving Neoliva.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003cfooter class=\"nlv2-signoff nlv2-green\" data-reveal\u003e\u003cdiv class=\"nlv2-kicker\"\u003eBeauty Simplified\u003c\/div\u003e\n\u003ch2\u003eCurated with intention by Neoliva\u003c\/h2\u003e\n\u003cp\u003eBeauty, haircare and wellness essentials selected to make everyday care feel clearer, calmer and more considered.\u003c\/p\u003e\u003c\/footer\u003e\n\u003c\/div\u003e\u003c\/article\u003e","brand":"SHEGLAM","offers":[{"title":"002 Gotcha","offer_id":52770377760997,"sku":"B0GY89MFN6","price":550.0,"currency_code":"EGP","in_stock":true},{"title":"004 Dream Date","offer_id":52770377793765,"sku":"B0GY88JFY2","price":550.0,"currency_code":"EGP","in_stock":true},{"title":"031 Milk Fluff","offer_id":52770377826533,"sku":"B0GY86WYYQ","price":550.0,"currency_code":"EGP","in_stock":true},{"title":"032 Soft Bounce","offer_id":52770377859301,"sku":"B0GY8K7GS4","price":550.0,"currency_code":"EGP","in_stock":true},{"title":"111 High Key","offer_id":52770377892069,"sku":"B0GY89YJ4W","price":550.0,"currency_code":"EGP","in_stock":true},{"title":"136 Blush Whip","offer_id":52770377924837,"sku":"B0GY89GBSW","price":550.0,"currency_code":"EGP","in_stock":true},{"title":"212 Rose Creme","offer_id":52770377957605,"sku":"B0H3TP7M2C","price":550.0,"currency_code":"EGP","in_stock":true},{"title":"330 Red Teddy","offer_id":52770377990373,"sku":"B0GY8DGF29","price":550.0,"currency_code":"EGP","in_stock":true},{"title":"331 Berry Mousse","offer_id":52770378023141,"sku":"B0GY873QFY","price":550.0,"currency_code":"EGP","in_stock":true},{"title":"522 Sunset Melt","offer_id":52770378055909,"sku":"B0GY84ZGYM","price":550.0,"currency_code":"EGP","in_stock":true},{"title":"523 Brûlée","offer_id":52770378088677,"sku":"B0GY89B1ZK","price":550.0,"currency_code":"EGP","in_stock":true},{"title":"524 S'more Night","offer_id":52770378121445,"sku":"B0GY8HX24S","price":550.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/8077\/0277\/files\/155846-80-4bdcf2866b3abb9fe201bb1d2b422c88-1340x1785.jpg?v=1788496828","url":"https:\/\/neoliva.store\/products\/sheglam-marshmallow-puff-lip-blur-pen-1-75g","provider":"Neoliva ","version":"1.0","type":"link"}